About Us

Welcome to The SUP Shack, where you can Eat, Sleep, SUP, Repeat!

The Sup Shack

The Sup Shack is a family run business situated in the beautiful picturesque town of New Quay overlooking Cardigan Bay.

We can be broken down into three sections.

In the shop we have a variety of hard and inflatable paddle boards, surfboards, paddles, wetsuits, buoyancy aids, apparel and many other accessories. We choose and test all the companies we stock to make sure you get the best quality for your hard earned money, and always try to source products locally or from within the UK.

We have over 20 years of experience in the watersports world, and specialise in stand up paddle boarding.The shop is not only run by a certified stand up paddle boarding instructor, adventure guide, as well as SUP surfing coach, but the Team Rider for Fatstick – so any advice you need, you know you’re talking to someone in the know!

We have also been in catering and hospitality for over 30 years, and use all that experience in producing an incredibly high standard.

The Sup Shack

The Sup Shop

If you like the sound of what we have to offer, why not check it out for yourself…

Visit The SUP Shop